How might we raise awareness and educate the community about resource consumption and conservation in the Treasure Valley?
Think 4-Ward was a One Stone challenge to raise awareness and educate the community about resource consumption and conservation in the Treasure Valley. One Stone partnered with Idaho Power, Boise Watershed and the City of Boise to create a four-week community challenge that encouraged people to take measures to save resources in their own homes. The four focus areas of conservation – the Elements, included electricity (fire), recycling (earth), pollution (air), and water.
Through a blog focused on environmental issues and daily conservation challenges on Facebook, we rallied the community to examine their use of resources and how it impacted the planet. We also distributed Challenge Starter Kits that contained small tools to help change the world (think reusable shopping bags) as well as a pine tree for participants to plant. We LOVED the distribution of the trees, because we live by this quote: “The true meaning of life is to plant trees under whose shade you never plan to sit.”
By sharing our message through a powerful Facebook campaign, we reached 600 participants from the Treasure Valley and 35 states, Sweden, Italy, and Brazil with daily conservation challenges that caused people to make small changes for a big impact.