A 2023 Two Birds Client Project
Follow Eren, an employee wellbeing program manger at Saint Lukes Hospital
Upward Knowbility, an upcoming interactive web platform, is designed to engage high school students in healthcare careers.
The founders of Upward Knowbility had two driving insights: 1) There was a significant shift in healthcare professionals during the COVID-19 pandemic, and 2) Many high-school students are unfamiliar with healthcare fields beyond those that they frequently interact with, such as “doctor” or “nurse.”
Thus, they set out to ignite a new generation of sparks for the variety of healthcare career opportunities. Hiring Two Birds was intentional, as they aimed to have the students bring their unique insights to the teen-oriented platform. The Two Birds team designed, produced, and directed a series of video suites that followed eleven healthcare professionals throughout their career pathways. Ultimately, these videos will be spliced between other content, produced by the Upward Knowbility team, designed to engage high-school students in unique healthcare opportunities.
From registered nurses, dentists, and physician’s assistants, to radiology technicians, pharmacists, anesthesiologists, and beyond, the Two Birds team aimed to emphasize the humans of healthcare. Below are some of our favorites!
