Daniel Krafft

My name is Daniel Krafft. For a long time I had felt that my Why statement was ambiguous. “Make dreams into reality.” Isn’t that what we all intend to do? It wasn’t until I focused on others’ dreams instead of my own that my why statement was clarified. I am, by all definitions, an entrepreneur. I love pursuing goals and improving skills. When I started a Youtube channel a year ago, I intended it to work for me. I focused my time on targeting specific audiences so that I could sell products. My goals were primarily to post each week and grow my subscriber count. However, at some point I realized that was no way to approach content creation. I did away with my goals for that month and replaced them with one big one: “Cause someone to tell me that I changed their life.” I wanted someone to reach out, unprovoked, and tell me that I changed their life. This change in my way of thinking caused me to become obsessed with how to help people as much as possible with my videos, and the hard work paid off almost immediately. This paradigm shift in how I viewed my content caused many people to be helped by my videos; some viewers even send very kind messages to this day. And as a bonus, my channel’s growth has skyrocketed past its initial stages. Today I have 360 thousand subscribers and 14 million views on my videos, but what’s most important to me is making videos that are meaningful to viewers. My artifact represents what I believe is the most good possible: making someone else’s day better. If I can change even one person’s life for the better, then it is all worth it. I want to spend my time improving myself to be a good example for others and continue to bring them enjoyable and meaningful content that leaves an impact. As an influencer, it is my responsibility to set a positive example for viewers to further the message of good that is so important these days.