DEFINING SKILLS
Designers proficient in defining…
Identify themes generated through research and empathy
Synthesize a range of insights and data into a unified problem statement
Create unique insight statements
Generate insightful problem statements
Engage in both short and long term planning
Engage in economic planning and discuss feasibility
Identify and reach out to potential partners such as sponsors, donors, and investors
Embrace rejection and being told “no”
THE ART OF DEFINING: TOOLS & METHODS
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Use this tool to help you articulate your insights and interesting findings.
Learn how to create the critical driving statement of your design project.
Cluster together similar themes and concepts to find commonalities.
Think about the core truths surrounding your problem.
Get a clear understanding of everyone involved in your project.
Ask “how might we…” to generate ideas while taking interview notes.
Compare a person’s struggles with their aspirations to better understand their motivations.
A visual breakdown of a person’s thoughts and actions as well as what they see and think.
ASSETS CREATED BY DEFINING
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Create a timeline for your project to make sure you stay on task.
Capture your HMW statement to summarize your define phase!
Prove how well you know your team’s strengths and weaknesses.
Once you’ve gathered your insights, use them to define problems that your end user faces.